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Fall Winter 2026 Campaign: Top 10 Houses Casting Heirs

Roger Vivier's fall-winter 2026 campaign is cast entirely from famous families: Léonie Cassel, 16, Laura Dern's daughter Jaya Harper, and Zoé Adjani, Isabelle Adjani's niece.

  • No. 1: Roger Vivier
  • 10 places

01Final list

The leading AIs built their own top-ten lists independently. Above is one combined result that is easy to check: every place has a reason, the AIs that included it and, where the AIs gave one, a source.

Order: from most to least AI agreement.

A bright badge means this AI put the entry on its list. A dim badge means it did not.

  1. 1

    Roger Vivier

    Highest share of heirs: the whole cast comes from famous families. That is 2 of 3 if Zoé Adjani is counted as an actress, not an heir. Roger Vivier is outside Lyst's top 20.

    Included it: Claude, ChatGPT, Meta, Gemini, Grok, MiMo, DeepSeek, Qwen.

    In their lists: Claude: 1 · ChatGPT: 1 · Meta: 1 · Gemini: 1 · Grok: 1 · MiMo: 1 · DeepSeek: 2 · Qwen: 1

    What each AI noted 8
    • Claudeplace 1

      Two of the three faces are heirs (Léonie Cassel and Jaya Harper) and the third is actress Zoé Adjani; the house's Parisian-femininity story suits the casting.

      Source ↗
    • ChatGPTplace 1

      Three young faces, including daughters of Monica Bellucci and Laura Dern, make the family connection part of the Fall 2026 cast.

    • Metaplace 1

      Only house with 2 heirs in one campaign – Léonie Cassel 16 and Jaya Harper 21 front Talon Choc heel, both daughters of Roger Vivier ambassadors

      Source ↗
    • Geminiplace 1

      Creative Director Gherardo Felloni paired 16-year-old Léonie Cassel, Jaya Harper, and Zoé Adjani in a Maison Vivier campaign focused purely on European cinematic heritage.

    • Grokplace 1

      AW26 campaign explicitly built around transmission, casting Léonie Cassel, Jaya Harper and Zoé Adjani together after earlier mother-daughter Icons work.

      Source ↗
    • MiMoplace 1

      The only Fall 2026 campaign where all three faces are famous daughters — 3 for 3.

      Source ↗
    • DeepSeekplace 2

      One campaign, three next-generation faces: Léonie Cassel, Jaya Harper and Zoé Adjani share the 'CHOC' story, giving Roger Vivier one of the highest heir shares of the season.

      Source ↗
    • Qwenplace 1

      A rare anomaly where a single luxury footwear campaign casts three famous heirs simultaneously for one release.

      Source ↗
    8 AIs put it here
    Source ↗
  2. 2

    Burberry

    The most heir campaigns: Romeo Beckham in Winter 2026 and 'A Good Sport', and Lila Moss among the 170 anniversary faces. Heirs are a minority of each cast, and its Lyst rank is disputed.

    Included it: Claude, Meta, Gemini, Grok, MiMo, DeepSeek. Did not include: ChatGPT, Qwen.

    In their lists: Claude: 4 · Meta: 3 · Gemini: 9 · Grok: 2 · MiMo: 3 · DeepSeek: 1

    What each AI noted 6
    • Claudeplace 4

      Romeo Beckham and FKA twigs on the Thames, shot by Glen Luchford; Daniel Lee says they carry the energy of London.

      Source ↗
    • Metaplace 3

      Romeo Beckham and FKA Twigs shot by Glen Luchford on Thames – 170-year house uses heir to signal London energy

    • Geminiplace 9

      Daniel Lee continues weaving British cultural heritage by featuring Iris Law and Rafferty Law across autumnal outerwear and check motifs.

    • Grokplace 2

      Romeo Beckham appears in both the “A Good Sport” fall campaign and the Winter 2026 Thames campaign with FKA Twigs, continuing a multi-year brand relationship.

      Source ↗
    • MiMoplace 3

      RomeoBeckham's second Burberry life — his childhood campaign co-starred Cara Delevingne.

      Source ↗
    • DeepSeekplace 1

      At least three AW26 campaigns use famous heirs: Romeo Beckham twice and Moses Martin once, plus Lila Moss and Maya Wigram in the seasonal lookbook.

      Source ↗
    6 AIs put it here
    Source ↗
  3. 3

    Miu Miu

    Lyst's No. 2 in Q2 2026, up two places, cast Stephen Baldwin's daughter Hailey Bieber, her first Miu Miu work since 2021. Its Q1 rank is given as 4 or 8.

    Included it: Claude, ChatGPT, Meta, Gemini, MiMo, Qwen. Did not include: Grok, DeepSeek.

    In their lists: Claude: 3 · ChatGPT: 8 · Meta: 5 · Gemini: 2 · MiMo: see list · Qwen: 7

    What each AI noted 6
    • Claudeplace 3

      Hailey Bieber returns to modelling here for the first time since 2021, for the house the Lyst Index put second in Q2 2026.

      Source ↗
    • ChatGPTplace 8

      Fourth on Lyst’s Q1 ranking, Miu Miu’s status signals brand heat, not proof that it cast famous heirs for Fall 2026.

      Source ↗
    • Metaplace 5

      Hailey Bieber reunites with Miu Miu after 2021 – daughter of Stephen Baldwin, niece of Alec Baldwin, defines Baldwin heir lane

    • Geminiplace 2

      Dominating the top spot of the Lyst Index, Miuccia Prada built her Fall-Winter narrative by pairing Sunday Rose Kidman-Urban with Ever Anderson and Lila Moss.

      Source ↗
    • MiMo

      Named differently in its own list: open the full list.

      see list
    • Qwenplace 7

      Intellectual youth casting that features Eddie Murphy's daughter on the runway, supporting the house's academic-chic theme.

      Source ↗
    6 AIs put it here
    Source ↗
  4. 4

    Simkhai

    The only fall campaign with a mother and daughter in one frame: Naomi Watts and Kai Schreiber, two of six faces. A smaller designer label, not in Lyst's top lists.

    Included it: Claude, Meta, Grok, MiMo, DeepSeek, Qwen. Did not include: ChatGPT, Gemini.

    In their lists: Claude: 5 · Meta: 4 · Grok: 3 · MiMo: 7 · DeepSeek: 6 · Qwen: 2

    What each AI noted 6
    • Claudeplace 5

      A mother-and-daughter campaign built around Naomi Watts and Kai Schreiber.

    • Metaplace 4

      Only joint mother-daughter campaign – Naomi Watts 57 and daughter Kai Schreiber 17 photographed together by Mikael Jansson

    • Grokplace 3

      First mother-daughter campaign for Naomi Watts and Kai Schreiber in Fall 2026, positioned as proof the clothes work across generations.

      Source ↗
    • MiMoplace 7

      Theonly house that put a mother and daughter in the same frame this fall.

      Source ↗
    • DeepSeekplace 6

      The campaign is explicitly a mother-daughter portrait: Naomi Watts and Kai Schreiber share the frame, and it is their first fashion campaign together.

    • Qwenplace 2

      An authentic mother-daughter narrative that bypasses standard nepo-baby casting for a genuine shared editorial moment.

      Source ↗
    6 AIs put it here
    Source ↗
  5. 5

    Zadig & Voltaire

    One heir fronts everything: Lila Moss leads the main and eyewear fall 2026 campaigns and was named ambassador, seven years after Kate's 2019 campaign. A premium house, not in Lyst's top lists.

    Included it: Claude, Meta, Grok, MiMo, DeepSeek. Did not include: ChatGPT, Gemini, Qwen.

    In their lists: Claude: 2 · Meta: 2 · Grok: 4 · MiMo: 4 · DeepSeek: 5

    What each AI noted 5
    • Claudeplace 2

      Lila Moss is the new muse 7 years after her mother Kate fronted the brand's 2019 fall campaign, under a new creative director, Dan Sablon.

      Source ↗
    • Metaplace 2

      Lila Moss is new muse for Fall 2026 – mother Kate Moss fronted same brand Fall 2019, cleanest legacy handover

    • Grokplace 4

      Lila Moss named ambassador and faces the Fall 2026 campaign at the founder’s Hôtel Château Voltaire, seven years after Kate’s campaign.

      Source ↗
    • MiMoplace 4

      They didn't use a nepo baby once: main campaign, eyewear and the ambassador's title — all in one season.

      Source ↗
    • DeepSeekplace 5

      Lila Moss follows Kate Moss into the same brand: Kate fronted Zadig & Voltaire's Fall 2019 campaign, and Lila now fronted Fall 2026.

    5 AIs put it here
    Source ↗
  6. 6

    Dior

    The most desirable house here that casts an heir: Deva Cassel fronts Dior Makeup's Fall 2026 'Lucky Clover'. Lyst ranks Dior No. 3 in Q2, and No. 2 or 3 in Q1 depending on source.

    Included it: Claude, ChatGPT, Meta, MiMo, DeepSeek. Did not include: Gemini, Grok, Qwen.

    In their lists: Claude: 8 · ChatGPT: 7 · Meta: 6 · MiMo: 5 · DeepSeek: 3

    What each AI noted 5
    • Claudeplace 8

      Third on the Lyst Index in Q2 2026; Deva Cassel is reported as an ambassador, but I found no confirmed heir in a Dior FW26 campaign.

      Source ↗
    • ChatGPTplace 7

      Dior ranked third on Lyst’s Q1 list, but the available Fall campaign roundup does not make a documented heir-casting case for it.

      Source ↗
    • Metaplace 6

      Deva Cassel joins Anya Taylor-Joy in The Sweet Atelier of Dreams at 30 Montaigne – Dior Beauty uses second-gen Bellucci face

      Source ↗
    • MiMoplace 5

      Dior'sFall 2026 makeup muse is Monica Bellucci's 22-year-old — already a Cartier ambassador too.

      Source ↗
    • DeepSeekplace 3

      Sunday Rose is one of four named faces in Dior's AW26–27 campaign, placing a celebrity heir inside a Jonathan Anderson 'Dior clique' rather than at its centre.

    5 AIs put it here
    Source ↗
  7. 7

    Givenchy

    Kaia Gerber is one of five women in Sarah Burton's Winter 2026 campaign, shot by Juergen Teller in Croatia. She is cast as part of the house's 'family', not as a solo heir reveal.

    Included it: Meta, Grok, DeepSeek. Did not include: Claude, ChatGPT, Gemini, MiMo, Qwen.

    In their lists: Meta: 7 · Grok: 7 · DeepSeek: 4

    What each AI noted 3
    • Metaplace 7

      Kaia Gerber returns as face of Sarah Burton's Givenchy shot by Juergen Teller in Croatia – extended family concept

    • Grokplace 7

      Kaia Gerber’s Winter 2026 campaign imagery deliberately echoes her mother’s earlier fitness and advertising look.

      Source ↗
    • DeepSeekplace 4

      Kaia Gerber is one of five women in Sarah Burton's Croatian-coast campaign — a 'family' of models rather than a solo heir booking.

    3 AIs put it here
    Source ↗
  8. 8

    Ferragamo

    A Holiday 2026 campaign rather than mainline fall: real family pairs, including Joan Chen and her daughter Audrey Hui, with narrative direction by Kris Jenner. Only one report found.

    Included it: Grok. Did not include: Claude, ChatGPT, Meta, Gemini, MiMo, DeepSeek, Qwen.

    In their lists: Grok: 9

    What each AI noted 1
    • Grokplace 9

      Holiday 2026 campaign centers real family groupings (including Joan Chen with daughter Audrey Hui) under Kris Jenner’s narrative direction.

      Source ↗
    1 AIs put it here
    Source ↗
  9. 9

    Mugler

    Vivian Jenna Wilson, Elon Musk's daughter, reportedly fronts the fall-winter 2026 campaign. The only source is a social-media post, so this is unconfirmed.

    Included it: Qwen. Did not include: Claude, ChatGPT, Meta, Gemini, Grok, MiMo, DeepSeek.

    In their lists: Qwen: 3

    What each AI noted 1
    • Qwenplace 3

      A bold, subversive publicity move that aligns perfectly with the house's avant-garde history of casting unconventional figures.

    1 AIs put it here
    no source given
  10. 10

    Loewe

    Levon Hawke, Ethan Hawke's son, is reported in the fall-winter 2026 pre-collection campaign. Only one report found; Loewe usually prefers anonymous models.

    Included it: Qwen. Did not include: Claude, ChatGPT, Meta, Gemini, Grok, MiMo, DeepSeek.

    In their lists: Qwen: 6

    What each AI noted 1
    • Qwenplace 6

      A considered intellectual casting of Ethan Hawke's son that aligns with the house's current art-world focus.

      Source ↗
    1 AIs put it here
    Source ↗

More about the top three ↓

02More about the top three

The ranking is above. Here is more about the three places at the top: what they are, why they are here, and what is worth knowing.

The houses are compared by different measures: heir share for Roger Vivier, campaign appearances for Burberry, and one campaign cast plus Lyst rank for Miu Miu.

1Roger Vivier

No. 1 — Roger Vivier. On the lists of 8 of 8 AIs; median place there: 1. Its cast has the highest heir share, with two heirs among three faces and all three from famous families.

Did you know

  • In 1964, the Louvre barred women wearing Roger Vivier stilettos because the thin heels could damage its floors. — (voice only)

    Source ↗
What it is
A Paris luxury shoe house.
Its edge
Two of its three campaign faces are heirs, the highest share here.
Who should know
Useful to readers tracking famous-family casting in fashion campaigns.
  • Heir casting2 of 3

Wikipedia · Wikidata

Why it is here

  • In Roger Vivier’s Fall 2026 campaign, 2 of the 3 women are heirs: Jaya Harper is Laura Dern’s daughter, and Léonie Cassel is Monica Bellucci and Vincent Cassel’s daughter. — (voice only)

    Source ↗
History

  • In 2003, after Roger Vivier had closed his business, Tod’s owner Diego della Valle acquired the brand and revived it, taking it from a Paris shoe house to an international luxury label. — (voice only)

    Source ↗
Compare the top three ↓

2Burberry

No. 2 — Burberry. On the lists of 6 of 8 AIs; median place there: 3. It features heirs in the most campaigns, though they remain a minority of each cast.

Burberry Oslo
Ssu · CC BY-SA 4.0 · Wikimedia Commons
Burberry Factory, Basingstoke
Hampshire and Solent Museums · CC BY-SA 2.0 · Wikimedia Commons
Corner of the Burberry building (52039020096)
Chris Rycroft from Cambridge, Massachusetts, United States · CC BY 2.0 · Wikimedia Commons

Did you know

  • Burberry says its Equestrian Knight logo came from a public competition around 1901. The banner reads “Prorsum,” Latin for “Forwards.” — (voice only)

    Source ↗
What it is
A British fashion house.
Its edge
Romeo Beckham appears in two campaigns, more heir-led campaign appearances than the others.
Who should know
Useful to readers comparing how often fashion houses cast heirs.
  • Heir castingtwo heir-led campaign appearances

Wikipedia · Wikidata

Why it is here

  • Romeo Beckham appears in Burberry’s Winter 2026 campaign and its A Good Sport campaign, giving the house two heir-led campaign appearances. — (voice only)

    Source ↗

  • Burberry’s anniversary portraits brought together 170 people, putting Lila Moss among a large community cast rather than making her the campaign’s only face. — (voice only)

    Source ↗
Keep in mind

  • In 2023, Burberry removed an image from its Valentine’s campaign after criticism. The Drum reported that trans groups also criticized the brand for pulling it.

    Source ↗
DeepSeek put it first. What they saw in it

  • DeepSeek: At least three AW26 campaigns use famous heirs: Romeo Beckham twice and Moses Martin once, plus Lila Moss and Maya Wigram in the seasonal lookbook.

Video: Trench Coat Guide - How To Wear & Buy A Burberry or Aquascutum Trenchcoat · Gentleman's Gazette

Compare the top three ↓

3Miu Miu

No. 3 — Miu Miu. On the lists of 6 of 8 AIs; median place there: 5. Its Fall–Winter campaign includes one heir, while its high Q2 Lyst rank provides a desirability backdrop.

Miu Miu Kyukyoryuchi Kobe01s5s3450
663highland · CC BY 2.5 · Wikimedia Commons

Did you know

  • Since 2011, Miu Miu has commissioned Women’s Tales, a series of short films directed by women. The brand describes it as the longest-running commissioning platform for female-led short films. — (voice only)

    Source ↗
What it is
An Italian fashion house founded by Miuccia Prada.
Its edge
Its Q2 2026 Lyst rank is No. 2, ahead of the other two houses.
Who should know
Useful to readers following heir casting alongside fashion brand rankings.
  • Heir casting1 of the 2 faces

Wikipedia · Wikidata

Why it is here

  • Hailey Bieber is 1 of the 2 faces in Miu Miu’s Fall–Winter 2026 campaign; she is Stephen Baldwin’s daughter, so an heir makes up half the cast. — (voice only)

    Source ↗

  • Miu Miu rose 2 places to No. 2 in the Q2 2026 Lyst Index, giving its heir casting a strong desirability backdrop. — (voice only)

    Source ↗
History

  • In 1993, Prada launched Miu Miu as a new creative outlet for Miuccia Prada, alongside its first men’s collection. That year marked a major expansion of the group beyond its original label. — (voice only)

    Source ↗
Keep in mind

  • Miu Miu has faced complaints about product durability. After videos of damaged items spread online, Prada Group told CNN they were “isolated” cases, not signs of a brand-wide quality issue.

    Source ↗
Where to go further

  • Read Miu Miu’s 2026 Upcycled project. Look first at how it reworks older clothes and gives them a new story. — (voice only)

    Source ↗

Video: The Rise and Rise of Miu Miu · understitch,

Compare the top three ↓

The top three side by side

Roger VivierBurberryMiu Miu
In the AIs' lists8 / 86 / 86 / 8
Heir casting2 of 3two heir-led campaign appearances1 of the 2 faces
Put first byClaude, ChatGPT, Meta, Gemini, Grok, MiMo, QwenDeepSeek—

Places with the same number of AIs are ordered by their average place in the AIs' own lists.

More ratings

03Worth knowing

What the AIs noticed while building the list.

Lyst's leaders use heirs sparingly. Chanel, No. 1, has no confirmed heir in its fall 2026 campaign, and the houses most reliant on heirs sit outside Lyst's top three.

Noticed by:
Included it: Claude, Grok, DeepSeek. Did not include: ChatGPT, Meta, Gemini, MiMo, Qwen.
Source ↗

Romeo Beckham booked two houses this fall (Burberry Winter 2026 and Tommy Hilfiger's 'Always Denim') and drew the season's loudest nepo-baby comment threads.

Noticed by:
Included it: MiMo, DeepSeek. Did not include: Claude, ChatGPT, Meta, Gemini, Grok, Qwen.
Source ↗

Lyst changed its method in Q1 2026, and ranks move by quarter: Dior is No. 2 or 3 in Q1 and No. 3 in Q2, while Miu Miu climbed to No. 2 in Q2.

Noticed by:
Included it: Claude, ChatGPT, Meta, MiMo. Did not include: Gemini, Grok, DeepSeek, Qwen.
Source ↗

Burberry's heir count depends on what is counted: W Magazine lists 170 people in one campaign, while The Zoe Report names only Romeo Beckham and FKA twigs as faces.

Noticed by:
Included it: Meta, DeepSeek. Did not include: Claude, ChatGPT, Gemini, Grok, MiMo, Qwen.
Source ↗

Is heir casting a marketing tool or a lost chance for working models? That is the season's central argument in the press.

Noticed by:
Included it: Grok, MiMo. Did not include: Claude, ChatGPT, Meta, Gemini, DeepSeek, Qwen.
Source ↗

04How we counted

In plain words, no formulas.

1The question

Top 10 Luxury Houses Casting Famous Heirs in Fall–Winter 2026 Campaigns

2Why this topic

It puts two separate facts side by side for the first time: which houses rely on famous heirs, and whether shoppers want those houses more.

3Where it applies

Global, luxury fashion, autumn–winter 2026–2027 season

4What we looked at

  • Number of 2026 campaigns that feature the child of a celebrity or fashion figure
  • Share of the house's 2026 campaigns that use heirs instead of professional models
  • Brand desirability over the same period
  • Editorial view of whether the casting tells a considered brand story or is a quick publicity move
  • Models.com campaign listings — Who appears in each house's seasonal campaigns; pages sit behind a login and do not tag family links
  • Lyst Index Q2 2026 — Quarterly brand heat from searches, demand and discovery: Chanel 1, Miu Miu 2, Dior 3
  • Lyst Index Q1 2026 — The previous quarter, after Lyst changed its method; not directly comparable with Q2
  • The Zoe Report fall 2026 roundup — Campaign-by-campaign list of the season's faces, with celebrity children flagged

5Who ranked

The leading AIs, each building its own list of ten independently and naming a source for every place: Claude, ChatGPT, Meta, Gemini, Grok, MiMo, DeepSeek, Qwen.

6How the places were set

The same entry written differently by different AIs was counted as one. The more AIs put an entry on their list, and the higher they put it, the higher its place. "AI agreement" shows how many of the AIs had it on their own list. Sources are only those the AIs found themselves; nothing was added by hand.

05Each AI's own list

🇺🇸 Claude10 places · 3 notes

The same question, answered by Claude alone. The final list above combines all the AIs.

  1. 1
    Roger Vivier (Fall/Winter 2026–27)

    Two of the three faces are heirs (Léonie Cassel and Jaya Harper) and the third is actress Zoé Adjani; the house's Parisian-femininity story suits the casting.

    Source ↗
  2. 2
    Zadig & Voltaire (Fall 2026)

    Lila Moss is the new muse 7 years after her mother Kate fronted the brand's 2019 fall campaign, under a new creative director, Dan Sablon.

    Source ↗
  3. 3
    Miu Miu (Fall/Winter 2026)

    Hailey Bieber returns to modelling here for the first time since 2021, for the house the Lyst Index put second in Q2 2026.

    Source ↗
  4. 4
    Burberry (Winter 2026)

    Romeo Beckham and FKA twigs on the Thames, shot by Glen Luchford; Daniel Lee says they carry the energy of London.

    Source ↗
  5. 5
    Jonathan Simkhai (Fall 2026)

    A mother-and-daughter campaign built around Naomi Watts and Kai Schreiber.

  6. 6
    JW Anderson (Fall 2026)

    Dree Hemingway, from the Hemingway acting family, appears next to Nick Delli Santi. I did not verify the family link beyond general knowledge.

  7. 7
    Chloé

    Apple Martin's earlier Chloé à la Plage 2026 campaign drew an access debate; Chloé's FW26 campaign cast models only, and the house was up three places on Lyst.

  8. 8
    Dior

    Third on the Lyst Index in Q2 2026; Deva Cassel is reported as an ambassador, but I found no confirmed heir in a Dior FW26 campaign.

    Source ↗
  9. 9
    Calvin Klein

    Sunday Rose Kidman-Urban's New York runway walk drew public criticism; the FW26 campaign itself stars Sadie Sink and Tate McRae.

    Source ↗
  10. 10
    Fendi

    Its #MeandMyPeekaboo series is built around famous families (Kate and Lila Moss in 2024), but the Zoe Report lists its FW26 campaign as models only.

What Claude noticed

At Roger Vivier, 2 of 3 named faces are heirs. Léonie Cassel's casting was announced October 20, 2026, when both her parents shared it.

Source ↗

The top Lyst brand, Chanel, has no confirmed heir in its fall 2026 eyewear campaign; the houses that cast heirs are mostly outside the top three.

Source ↗

Sunday Rose Kidman-Urban's Calvin Klein runway walk set off a backlash about her qualifications, while the Miu Miu return of Hailey Bieber drew less debate.

Source ↗
🇺🇸 ChatGPT10 places · 3 notes

The same question, answered by ChatGPT alone. The final list above combines all the AIs.

  1. 1
    Roger Vivier

    Three young faces, including daughters of Monica Bellucci and Laura Dern, make the family connection part of the Fall 2026 cast.

  2. 2
    GapStudio

    Its Fall 2025 campaign made the mother–daughter idea explicit; it is a useful recent benchmark, but outside the requested 2026 season.

  3. 3
    Fendi

    The Fall/Winter 2026 campaign puts Monica Bellucci and Yara Shahidi together around the Peekaboo bag, but the coverage does not establish a celebrity-heir casting.

    Source ↗
  4. 4
    Louis Vuitton

    Its Fall/Winter 2026 campaign appears among ELLE’s season highlights, but the cited coverage does not identify an heir-led cast.

    Source ↗
  5. 5
    Chanel

    Chanel was number one in Lyst’s Q1 2026 heat ranking, though that is a shopping and attention index, not a verdict on its Fall cast.

    Source ↗
  6. 6
    Saint Laurent

    A Q1 Lyst second-place brand is also among ELLE’s Fall 2026 campaign stories, but its cited cast centers on performers and a model.

    Source ↗
  7. 7
    Dior

    Dior ranked third on Lyst’s Q1 list, but the available Fall campaign roundup does not make a documented heir-casting case for it.

    Source ↗
  8. 8
    Miu Miu

    Fourth on Lyst’s Q1 ranking, Miu Miu’s status signals brand heat, not proof that it cast famous heirs for Fall 2026.

    Source ↗
  9. 9
    Gucci

    Fifth in Lyst Q1 2026, Gucci’s 2026 campaign coverage includes Kate Moss, but the source identifies her as a model rather than an heir.

    Source ↗
  10. 10
    Prada

    Prada’s Fall campaign is described as cinematic, with Hunter Schafer and Troye Sivan starring; the available report does not frame them as heirs.

    Source ↗

What ChatGPT noticed

Lyst’s Q1 2026 top three were Chanel, Saint Laurent, and Dior, but the index measures online brand heat, not campaign casting or sales alone.

Source ↗

ELLE’s Fall/Winter campaign roundup highlights celebrity-led storytelling across Fendi, Saint Laurent, Prada, and other houses, illustrating that fame in a campaign does not automatically mean heir casting.

Source ↗

Models.com lists many 2026 campaigns, but its public campaign archive does not provide a published percentage of each house’s campaigns featuring celebrity children.

Source ↗
🇺🇸 Meta10 places · 2 notes

The same question, answered by Meta alone. The final list above combines all the AIs.

  1. 1
    Roger Vivier Fall Winter 2026

    Only house with 2 heirs in one campaign – Léonie Cassel 16 and Jaya Harper 21 front Talon Choc heel, both daughters of Roger Vivier ambassadors

    Source ↗
  2. 2
    Zadig & Voltaire Fall 2026

    Lila Moss is new muse for Fall 2026 – mother Kate Moss fronted same brand Fall 2019, cleanest legacy handover

  3. 3
    Burberry Fall 2026

    Romeo Beckham and FKA Twigs shot by Glen Luchford on Thames – 170-year house uses heir to signal London energy

  4. 4
    Simkhai Fall 2026

    Only joint mother-daughter campaign – Naomi Watts 57 and daughter Kai Schreiber 17 photographed together by Mikael Jansson

  5. 5
    Miu Miu Fall Winter 2026

    Hailey Bieber reunites with Miu Miu after 2021 – daughter of Stephen Baldwin, niece of Alec Baldwin, defines Baldwin heir lane

  6. 6
    Dior Holiday 2026

    Deva Cassel joins Anya Taylor-Joy in The Sweet Atelier of Dreams at 30 Montaigne – Dior Beauty uses second-gen Bellucci face

    Source ↗
  7. 7
    Givenchy Winter 2026

    Kaia Gerber returns as face of Sarah Burton's Givenchy shot by Juergen Teller in Croatia – extended family concept

  8. 8
    Gucci Fall 2026 La Famiglia

    Demna's first Gucci campaign frames Fall/Winter 2026 as portrait of wider fashion family with Kate Moss and Amelia Gray

  9. 9
    Frame Fall 2026

    Kendall Jenner topless for Frame Fall 2026 – Jenner family 160,277,017 combined followers makes most-searched heir casting

  10. 10
    Fendi Fall Winter 2026 My Peekaboo

    Monica Bellucci fronts Fendi Peekaboo with Yara Shahidi, Valeria Golino, Tang Yan – mother now campaigns while daughters campaign for Roger Vivier and Dior

What Meta noticed

Roger Vivier is only Fall/Winter 2026 house with two celebrity daughters in same image – 16-year-old Léonie Cassel and 21-year-old Jaya Harper – both daughters of previous house ambassadors

Source ↗

Lyst Q1 2026 shows Chanel at No.1 and Gucci back in top 5 – same quarter Burberry, Miu Miu and Givenchy used heirs, suggesting desirability and heir casting moved together

Source ↗
🇺🇸 Gemini10 places · 1 notes

The same question, answered by Gemini alone. The final list above combines all the AIs.

  1. 1
    Roger Vivier

    Creative Director Gherardo Felloni paired 16-year-old Léonie Cassel, Jaya Harper, and Zoé Adjani in a Maison Vivier campaign focused purely on European cinematic heritage.

  2. 2
    Miu Miu

    Dominating the top spot of the Lyst Index, Miuccia Prada built her Fall-Winter narrative by pairing Sunday Rose Kidman-Urban with Ever Anderson and Lila Moss.

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  3. 3
    Dolce & Gabbana

    No house relies more consistently on dynastic Italian casting, keeping Deva Cassel as the primary face of its ready-to-wear and beauty divisions.

  4. 4
    Chanel

    Maintaining Karl Lagerfeld's legacy of muses, Chanel anchors Fall-Winter 2026 storytelling around French-American heir Lily-Rose Depp and Margaret Qualley.

  5. 5
    Saint Laurent

    Anthony Vaccarello cast Lennon Gallagher and Zoé Kravitz to maintain the house's smoky Parisian rock-royalty aesthetic for Fall-Winter 2026.

  6. 6
    Marc Jacobs

    Blending 1990s grunge history with modern virality, Marc Jacobs placed Lila Moss and Frances Bean Cobain at the center of seasonal collection campaigns.

  7. 7
    Versace

    Donatella Versace frequently enlists Kaia Gerber and Maya Hawke, pairing Hollywood lineages with high-octane Milanese luxury.

  8. 8
    Prada

    Miuccia Prada and Raf Simons selected Maya Hawke to front accessories storytelling, balancing cinema-pedigree appeal with intellectual minimalism.

  9. 9
    Burberry

    Daniel Lee continues weaving British cultural heritage by featuring Iris Law and Rafferty Law across autumnal outerwear and check motifs.

  10. 10
    Celine

    The house relies on understated West Coast and indie-rock royalty, enlisting Kaia Gerber and Presley Gerber in razor-sharp monochrome campaigns.

What Gemini noticed

Houses with high Lyst Index scores, like Miu Miu and Prada, integrate famous heirs into broader thematic concepts alongside established actors and models, whereas houses seeking immediate viral traction often feature them in solo studio headshots.

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🇺🇸 Grok10 places · 2 notes

The same question, answered by Grok alone. The final list above combines all the AIs.

  1. 1
    Roger Vivier

    AW26 campaign explicitly built around transmission, casting Léonie Cassel, Jaya Harper and Zoé Adjani together after earlier mother-daughter Icons work.

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  2. 2
    Burberry

    Romeo Beckham appears in both the “A Good Sport” fall campaign and the Winter 2026 Thames campaign with FKA Twigs, continuing a multi-year brand relationship.

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  3. 3
    Simkhai

    First mother-daughter campaign for Naomi Watts and Kai Schreiber in Fall 2026, positioned as proof the clothes work across generations.

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  4. 4
    Zadig & Voltaire

    Lila Moss named ambassador and faces the Fall 2026 campaign at the founder’s Hôtel Château Voltaire, seven years after Kate’s campaign.

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  5. 5
    Intimissimi (via Klum pairing)

    Ongoing multi-year mother-daughter franchise with Heidi and Leni that extends into FW collections including Ultralight with Cashmere.

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  6. 6
    Fendi

    Prior mother-daughter work with Kate and Lila Moss on Peekaboo continues the house’s habit of pairing generations.

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  7. 7
    Givenchy

    Kaia Gerber’s Winter 2026 campaign imagery deliberately echoes her mother’s earlier fitness and advertising look.

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  8. 8
    Mango

    Kaia Gerber fronts the glamorous Party collection campaign, continuing the brand’s use of high-profile next-gen faces.

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  9. 9
    Ferragamo

    Holiday 2026 campaign centers real family groupings (including Joan Chen with daughter Audrey Hui) under Kris Jenner’s narrative direction.

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  10. 10
    Victoria’s Secret

    2026 show and surrounding campaigns feature multiple next-generation names including Amelia Gray, Iris Law and Hadid sisters.

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What Grok noticed

Lyst Index leaders (Chanel, Miu Miu, Saint Laurent) are less dependent on heir casting, while mid-tier and heritage accessories houses lean into it more visibly.

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Several 2026 campaigns deliberately avoid matching outfits so mother and daughter read as distinct professionals rather than twins.

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🇨🇳 MiMo10 places · 3 notes

The same question, answered by MiMo alone. The final list above combines all the AIs.

  1. 1
    RogerVivier

    The only Fall 2026 campaign where all three faces are famous daughters — 3 for 3.

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  2. 2
    Chloé

    Oneyear the house's summer face is Claudia Schiffer; the next it's a 22-year-old graduate — who then walks the show.

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  3. 3
    Burberry

    RomeoBeckham's second Burberry life — his childhood campaign co-starred Cara Delevingne.

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  4. 4
    Zadig& Voltaire

    They didn't use a nepo baby once: main campaign, eyewear and the ambassador's title — all in one season.

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  5. 5
    Dior

    Dior'sFall 2026 makeup muse is Monica Bellucci's 22-year-old — already a Cartier ambassador too.

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  6. 6
    MiuMiu

    The season's No. 2 hottest brand put a Baldwin in the campaign and gave Ella Bleu Travolta her catwalk debut.

  7. 7
    SIMKHAI

    Theonly house that put a mother and daughter in the same frame this fall.

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  8. 8
    TommyHilfiger

    One season, two heirs — and a comment section asking for 'non-nepo talent'.

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  9. 9
    Dolce& Gabbana

    The house where heir careers start: both Cassel daughters made their firsts here — an ad in 2019, an Alta Moda finale in 2026.

  10. 10
    JoMalone London

    Two Jagger sisters in one fragrance campaign — the family's second joint booking in a year.

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What MiMo noticed

RogerVivier's autumn-winter 2026/27 'CHOC' campaign is a 100% heir cast — Léonie Cassel, Jaya Harper and Zoé Adjani — the only Fall 2026 campaign where every face is a famous daughter.

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RomeoBeckham booked two houses this fall (Burberry Winter 2026 and Tommy Hilfiger's 'Always Denim') — and drew the season's loudest nepo-baby comment threads.

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Chloéwent from Claudia Schiffer (à la Plage 2025) to Apple Martin (2026) — then gave the 22-year-old her runway debut five months later at the Spring 2027 show.

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🇨🇳 DeepSeek10 places · 3 notes

The same question, answered by DeepSeek alone. The final list above combines all the AIs.

  1. 1
    Burberry — autumn–winter 2026

    At least three AW26 campaigns use famous heirs: Romeo Beckham twice and Moses Martin once, plus Lila Moss and Maya Wigram in the seasonal lookbook.

    Source ↗
  2. 2
    Roger Vivier — autumn–winter 2026–2027

    One campaign, three next-generation faces: Léonie Cassel, Jaya Harper and Zoé Adjani share the 'CHOC' story, giving Roger Vivier one of the highest heir shares of the season.

    Source ↗
  3. 3
    Dior — autumn–winter 2026–2027

    Sunday Rose is one of four named faces in Dior's AW26–27 campaign, placing a celebrity heir inside a Jonathan Anderson 'Dior clique' rather than at its centre.

  4. 4
    Givenchy — autumn–winter 2026

    Kaia Gerber is one of five women in Sarah Burton's Croatian-coast campaign — a 'family' of models rather than a solo heir booking.

  5. 5
    Zadig & Voltaire — autumn–winter 2026–2027

    Lila Moss follows Kate Moss into the same brand: Kate fronted Zadig & Voltaire's Fall 2019 campaign, and Lila now fronted Fall 2026.

  6. 6
    Simkhai — Fall 2026

    The campaign is explicitly a mother-daughter portrait: Naomi Watts and Kai Schreiber share the frame, and it is their first fashion campaign together.

  7. 7
    Tommy Hilfiger — Fall 2026

    Romeo Beckham is the sole star of 'Always Denim', a Fall 2026 campaign that puts a famous heir at the centre of a denim push rather than in a family portrait.

  8. 8
    DKNY — Fall 2026

    Two famous daughters share the campaign: Iris Law and Amelia Gray are billed as 'twin muses' in DKNY's Fall 2026 New York story.

  9. 9
    Chloé — 2026

    Apple Martin's Chloé à la Plage campaign is a pre-Fall/summer story, not the main FW26 campaign, but it is the highest-profile luxury-heir casting of the year.

  10. 10
    Chanel — 2026

    Lily-Rose Depp appears in Chanel's Spring/Summer 2026 eyewear campaign alongside Nicole Kidman and Pedro Pascal, but not in the house's main FW26 campaign.

What DeepSeek noticed

Burberry used at least three AW26 campaign releases with famous heirs — more than any other luxury house measured here — while its Lyst rank was only No. 8, suggesting casting volume did not translate into top-tier desirability.

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Roger Vivier's FW26 campaign pairs two celebrity daughters (Léonie Cassel and Jaya Harper) with Zoé Adjani, giving it one of the highest heir shares of the season despite not appearing in the Lyst top 20.

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Dior and Chanel, the two most desirable brands in the Lyst Index, used heirs sparingly in FW26: Sunday Rose is one of four faces in Dior's campaign, and Lily-Rose Depp's Chanel campaign is SS26 eyewear, not the main FW26 line.

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🇨🇳 Qwen10 places · 3 notes

The same question, answered by Qwen alone. The final list above combines all the AIs.

  1. 1
    Roger Vivier FW 2026

    A rare anomaly where a single luxury footwear campaign casts three famous heirs simultaneously for one release.

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  2. 2
    Simkhai Fall/Winter 2026

    An authentic mother-daughter narrative that bypasses standard nepo-baby casting for a genuine shared editorial moment.

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  3. 3
    Mugler Fall/Winter 2026

    A bold, subversive publicity move that aligns perfectly with the house's avant-garde history of casting unconventional figures.

  4. 4
    Desigual Fall/Winter 2026

    Leveraging Elon Musk's media controversy for a 'Born to Disobey' narrative that fits the brand's loud, rebellious aesthetic.

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  5. 5
    DKNY Fall/Winter 2026

    Nostalgic 90s casting that relies on the offspring of Jude Law and Lisa Rinna to revive the brand's downtown heritage.

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  6. 6
    Loewe Fall/Winter 2026 Precollection

    A considered intellectual casting of Ethan Hawke's son that aligns with the house's current art-world focus.

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  7. 7
    Miu Miu Fall/Winter 2026

    Intellectual youth casting that features Eddie Murphy's daughter on the runway, supporting the house's academic-chic theme.

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  8. 8
    Celine Fall 2026

    Artistic heritage alignment by casting the daughter of legendary painter Balthus for Michael Rider's cinematic escape.

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  9. 9
    Jacquemus Le Palmier Campaign

    Mediterranean storytelling that uses Monica Bellucci's daughter to anchor the brand's sun-drenched family narrative.

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  10. 10
    Alexander Wang Fall 2026

    90s supermodel nostalgia that features Veronica Webb's daughter, bridging the gap between eras without feeling forced.

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What Qwen noticed

Roger Vivier's FW26 campaign is an anomaly, casting three famous heirs simultaneously for a single luxury footwear release.

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Saint Laurent overtook Miu Miu to claim the #1 spot on the Lyst Index for Q3 2026, despite Miu Miu's heavy investment in casting Eddie Murphy's daughter on its runways.

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Vivian Jenna Wilson became the first transgender heir of a billionaire to front dual Fall/Winter 2026 campaigns for both Mugler and Desigual.

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