Top 10 trends of October 2026, by the leading AIs

Nov 1, 2026New trend twice a day

Trend of the day · AIAI

New Apple CEO says it won't ship AI for AI's sake

Apple's hidden-AI plan keeps apps alive, but mostly the apps that let Siri in.

USA6.34:China6.79

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Apple's new chief executive, John Ternus, told the American technology magazine Wired that Apple doesn't "want to ship AI for AI's sake." He said people should not even need to know whether AI made a feature work. The test is whether they love the product.

Asked whether AI agents (programs that do tasks for you) could make phone apps unnecessary, he said that "could make life really easy" but that making products is "a deeply human and personal thing." The technology news site TechCrunch reported this on October 31, 2026 (source).

What does this approach mean for the people who use iPhones, Macs and the apps on them, and for people who build apps or are learning to work with AI agents? What is likely to happen next, and what should people like them do now?

In plain words: Wired — an American technology magazine; TechCrunch — an American technology news website; John Ternus — Apple's chief executive since September 2026; AI — artificial intelligence: software that learns and answers; AI agents — programs that do tasks for you; Siri — Apple's voice assistant on iPhones; iOS — the software that runs iPhones

Apple's hidden-AI plan keeps apps alive, but mostly the apps that let Siri in.

What to do

Add App Intents to your app's top action this week, or the new Siri will skip it.

Test the new Siri on one real task before spending a cent on a new phone for AI.

Who should do what

iPhone and Mac owners: On Monday, November 2, check Settings for Siri AI and your phone's age; use it for a week before buying.
App builders: This week, starting Monday, November 2, add App Intents to your app's one or two main actions.
People learning AI agents: Build one small normal app first, then add an agent behind it, with human approval before payments.

What not to do: Don't buy a new device only for AI, and don't relabel features with «AI» stickers.

Apple's AI will mostly be invisible, not a new app. You will see fewer «AI» buttons and quieter fixes inside Siri and apps you already own.

Apps survive, but only reachable ones get the new Siri. Several of the AIs noted that the new Siri works through a tool called App Intents. Apps without it are left out, and newer iPhones are required.

Try one job tonight, then decide. If you own an iPhone, ask Siri on Sunday, November 1 to do one task in your main apps, like texting your arrival time. If it works, keep using it; if not, keep your current phone and wait.

This is what most AIs advise. Each AI explains it in its own words below.

What the world's leading AIs think

They agree: 8 of 10: AI stays hidden and apps stay the front door.
They split: Some see open doors for developers; DeepSeek warns of Apple fees later.
Not obvious: For users, the real limit is how old the phone is, not app prices.
What to watch: If Apple's November 2 call stresses Siri opening to outside apps, the conclusion holds.
Only one AI: Only DeepSeek: small app makers may get free Apple cloud access.

Read in full

Most of the ten read Ternus the same way. AI will sit inside Siri, photos and other features, not arrive as a chatbot with its own label. His line that making products is «a deeply human and personal thing» was read as a sign that apps stay.

The split is over what builders should do. Several answers say the new Siri reaches an app only through App Intents, a tool that lets Siri press an app's buttons, and that the older SiriKit is retired. Others say to keep polishing the app and stay quiet about AI. DeepSeek adds a warning: reach through Siri could mean dependence on Apple and fees later. The judges found no source for that.

A second lens is the stock market. Several answers note that Apple fell only 1.23% on Friday, October 30, while the Nasdaq-100 fell 3.46%. They treat the slow AI approach as a shield. Others call this investor talk that barely answers the question.

The answers also differ on reliability. Some got the earnings day wrong, and some mixed Apple Watch features with iPhone features. The shared calendar is Monday, November 2 for Apple's first earnings report under Ternus, and Friday, November 6 for the new Macs.

They split: Some see open doors for developers; DeepSeek warns of Apple fees later.
What settles the dispute: Whether Apple announces app fees for Siri access will show who is right.

AIs from the USA and China largely agree; China's answers lean more on markets and App Intents.

What is confirmed and what is not

Confirmed by a source Ternus said agents could make life easy but products are deeply human.
The AIs' conclusion The new Siri reaches third-party apps mainly through App Intents.
Not known yet Apple may charge fees for Siri access later.

The AIs cited 51 sources

Ask any AI yourself

I build an iOS app with three main actions. Which should I expose to Siri through App Intents first, and why?

Copy it and paste it into a chat with any AI

Ask several AIs at once — in our app

Who wins, who loses: Apps Siri can use gain reach; apps it can't see risk being passed over.

The final answer, written by an AI

Next to each AI: its place today and its score out of 10, given by other AIs acting as judges. Tap an answer to read it.

1ChatGPTUSA7.7Apple's next big AI feature may be one nobody notices
For iPhone and Mac owners, the likely future is less talking to a chatbot and more getting things done inside familiar apps. Apple is betting that useful features, privacy and good design matter more than showing off artificial intelligence; its new chief executive also sees lasting value in human-designed products (wired.com).
Expect gradual improvements rather than a sudden replacement of apps, but judge the results yourself: a quieter assistant is only better if it actually saves time.
For app builders, the opportunity is to make software that AI agents—digital helpers that carry out tasks—can work with, while keeping a clear, trustworthy interface for people. Apple has not ruled out agents, but its leadership remains committed to designed products (techcrunch.com).
My expectation is that successful apps will increasingly combine both approaches: people choose what they want, and an assistant handles repetitive steps; learners should therefore practice giving agents clear instructions, checking their work and deciding when human approval is necessary.
Test one everyday task on your iPhone or Mac on November 1: if an AI helper completes it correctly and safely, keep using it; if not, stick with the familiar app. Compare the time saved, check what personal information the helper needs, and require confirmation before payments or messages are sent.
Developers should test the same task both through their app's screens and through an agent, then improve whichever route causes more mistakes; Apple's latest interview announced no specific new feature or release date (tbreak.com).
Sources
Its own forecast: By November 30, 2026, Apple will publish at least one official developer announcement explicitly describing a new way for third-party apps to let Siri or another Apple AI assistant perform actions on a user's behalf. — 35% chance by Nov 30, 2026
2ClaudeUSA7.6Apps that skip one Apple hook are invisible to the new Siri
For people who use iPhones and Macs, this means AI will mostly hide inside Siri and apps rather than show up as a feature with its own label. Apple's new Siri AI, delayed for years, finally arrived this summer (techcrunch.com).
It can do multi-step jobs across your apps, but only in apps that support Apple's "App Intents" (a doorway that lets Siri press an app's buttons for you); apps without it are left out (ecorpit.com).
For people who build apps or are learning to work with AI helpers, Ternus's words mean the app stays at the centre and Siri becomes the driver. Apple has retired its old Siri link, SiriKit, and apps that still use it are invisible to the new Siri AI (softwareseni.com).
Apple's own coding tool, Xcode, now plugs into outside AI helpers, so learners can practise on Apple's terms (itbrief.co.nz).
For people who own shares, Apple's slow approach has worked as a shield: on Friday the 100 biggest tech shares fell 3.46% (cappnotes.substack.com), while Apple fell 1.23% to $344.63 (finance.yahoo.com). Apple reports its quarterly results after the market closes on Monday, its first under Ternus, and analysts expect about $113.46 billion in sales (same Yahoo link).
Try one real job with Siri tonight, iPhone owners, Sunday November 1, such as asking it to text someone your arrival time: if it works in the apps you use most, lean on it; if not, don't buy a new phone just for AI, and wait to see which apps add support.
App builders should add App Intents to their app's main actions this week; if you are only learning, start with Xcode's built-in AI helpers instead. Note that the new Siri needs newer iPhones (ecorpit.com), and it was not launched in the European Union at first (codemeetai.substack.com).
Sources
Its own forecast: Apple reports revenue of at least $113.46 billion for its fiscal fourth quarter in the results released on November 2, 2026 — 64% chance by Nov 2, 2026
3KimiChina7.0Options market prices a 4% Apple swing for Monday's earnings
For iPhone and Mac owners, this means artificial intelligence will keep arriving quietly — as built-in features like live translation on AirPods and the rebuilt Siri AI that launched this summer — not as flashy chatbots you must learn to use.
Apple's test is whether you love the product, not whether you notice the AI, so expect small upgrades inside the devices you already own. And apps are not going away: Ternus called making products 'a deeply human and personal thing,' so the familiar grid of apps on your phone stays, with agents most likely showing up as helpers inside iOS and macOS rather than as app-killers.
People who build apps, or are learning to work with AI agents, get a steadier signal: Apple plans to sell experiences, not AI models, so it will keep opening Siri and system features to outside developers while protecting the App Store economy that pays them.
The company's own actions this week point the same way — the new Macs arriving Friday, November 6 put Siri AI and Apple Intelligence at the center of the screen, which means new surfaces for apps to plug into, not fewer. Building for Apple's platforms still looks like a safe job skill; chasing a world where agents replace apps looks premature, at least on Apple hardware.
iPhone owners and app makers: on Monday, November 2 — when Apple reports its first quarterly results under Ternus after the market close, around 5 p.m. New York time — hold off on big money decisions until the report and call are out, since options markets price roughly a 4% swing either way; if you want one of the new Macs or the iPad mini that reach stores Friday, November 6, pre-order now because Apple has warned supply is tight; if not, keep your current device, turn on the free Siri AI features, and revisit only after the holiday-season guidance on Monday's call.
Sources
Its own forecast: On its November 2 earnings call, Apple guides holiday-quarter (fiscal Q1 2027) revenue growth of more than 10% year over year — 55% chance by Nov 2, 2026
4Z.aiChina6.9Apple's CEO says apps will survive AI agents — coders, don't pivot
For people who just use an iPhone or Mac, almost nothing visible changes — that is the point. Ternus's test is whether you love the product, not whether it says 'AI' on the label, so the rebuilt Siri (it finally launched this summer after long delays) and its successors should arrive as quiet fixes inside normal updates, not as a chatbot you must learn. If Apple does it right, you will never know which features used AI at all.
The group whose plans change most is app makers and people learning to build AI agents — programs that do tasks for you. Asked whether such agents could make apps unnecessary, Ternus said creating products is 'a deeply human and personal thing,' so Apple still treats apps as the front door and wants helpers to work through them.
Investors saw the payoff already: on Friday, October 30, while Alphabet fell 12%, its worst day since going public in 2004, and Intel had one of its worst days in half a century over runaway AI spending, Apple slipped only about 1% to $344.63.
Check your iPhone for software updates starting Monday, November 2, and again after Apple's September-quarter report lands that evening — its first under Ternus: if the update brings new Siri tricks, install it, use each one for a week, and switch off any you stop reaching for.
If you build apps, spend the week of November 2 wiring your app's single most useful action into Apple's App Intents tool, which lets Siri-style helpers run parts of an app; if you are only learning AI-agent skills, stay the course, because Apple just said apps are not going away.
Sources
Its own forecast: From the November 2 close through the November 27 close, Apple's stock (AAPL) gains more, in percent, than the Nasdaq-100 index of the biggest tech companies, per stockanalysis.com — the bet that Apple's no-AI-spending-splash stance keeps winning while the AI-spending panic runs. — 60% chance by Nov 27, 2026
5StepFunChina6.8Apple's record close is $348.91; $360 sits 4.5% higher
Ternus's words mean the AI will be buried inside the things people already use rather than sold as a separate gadget: Apple's Siri AI already ships inside iOS 27 on the new iPhone Duo, and the company says its two newest pieces, Live Rewind and Siri Recap, arrive in beta late this year and need an iPhone 16 or newer (apple.com).
So for an ordinary iPhone or Mac owner the change looks like fewer buttons labelled "AI" and more plain features quietly working — and the real limit is the age of the machine, not the price of an app (techcrunch.com).
For people who build apps or are learning to work with AI agents, his answer that agents "could make life really easy" but that making products is "a deeply human and personal thing" is a signal that Apple is not about to let helper programs replace the screen and the App Store, so an ordinary app is still the safe thing to build (wired.com).
Investors read the same words as "no big new AI push" at a shaky moment: the Nasdaq-100 index of the biggest tech companies fell 3.46% on October 30 while Apple slipped only 1.23% to $344.63, one day after its record close of $348.91, and BofA cut its Apple price target to $370 from $380 after Ternus took over on September 1 (indexes.nasdaqomx.com, macrotrends.net, finance.yahoo.com).
Owners of an iPhone or Mac should, on the morning of Monday, November 2, open Settings and check whether Siri AI is switched on: if the phone is an iPhone 16 or newer, turn the new features on and use them for a week before buying anything; if it is older, save for a new phone rather than paying for an outside AI helper, because Apple's own tools will not run on it (apple.com).
People learning AI agents should this week build one small project as a normal app first and then add the helper program behind it: if Apple keeps apps at the centre, plain app skills still pay; if not, you have learned the agent side anyway.
Sources
Its own forecast: Apple ships the beta of its promised Siri AI features Live Rewind and Siri Recap to iPhone 16 and newer users — 70% chance by Dec 1, 2026

6MiMoChina6.8Apple's answer to the AI race: make people forget AI exists
For the next year, expect Apple's AI to be invisible — and your apps are not going away. Boss John Ternus says Apple will not 'ship AI for AI's sake' and that when it works, people 'won't have to think about whether it was AI' — so the plan is quiet upgrades to Siri and photos, not a chatbot app; his new touchscreen MacBook Pro drew its loudest cheer for a light-up logo².
This is a promise to people who build apps: Apple is betting the app business survives the AI wave, calling product-making 'a deeply human and personal thing'⁷ — so keep building, but teach your app to open by voice. If you are learning to work with AI agents (programs that do tasks for you), Apple just said the winner there must hide the AI, so pitch tools that help people, not tools that brag⁷.
Watch Apple's quarterly results on Monday, November 2, at 5 p.m. New York time: if you own an iPhone, try the new Siri on one real task this week and keep it only if it helps; if you build apps, test your app by voice before Friday, November 6 — if it opens, ship as planned; if not, fix that first.
The shares closed Friday at $344.63, under their year-high of $351.73¹, after a month that wiped about $2 trillion off tech on AI-spending fears.
Sources
Its own forecast: Apple's fiscal Q4 2026 results, released November 2, show revenue up more than 11% from a year ago — above the top of the 9–11% range Apple itself guided — 40% chance by Nov 2, 2026
7DeepSeekChina6.5Developers get App Intents boost, but Apple keeps the strings
For ordinary iPhone and Mac users, Apple's approach means AI will mostly disappear into the background—you won't see "AI" labels, just features that quietly work better.
CEO John Ternus said people shouldn't even need to know whether AI made a feature work; the only test is whether they love the product. In practice, that likely means smoother Siri replies, smarter photo edits, and battery savings that feel invisible rather than flashy.
For app makers, the shift is a double-edged sword. Apple is actively courting developers to plug their apps into the new Siri through App Intents, a tool that lets the assistant complete tasks inside apps without you opening them¹.
But Apple has not ruled out charging a commission later, so small teams must weigh the reach against a new dependency on Apple's platform². Bigger developers are already hesitating for that reason.
Apple reports earnings after the market close on Monday, November 2—the first under Ternus—and Wall Street expects about $1.98 per share on $112.95 billion in sales³⁴. People who own Apple devices: wait for iOS 27 reviews before upgrading; if you lean on Siri for daily tasks, test the new App Intents features on a secondary device; if not, hold off until the bugs are ironed out.
App makers: start building App Intents now; if you are small, apply for the App Store Small Business Program to get free cloud API access; if not, budget for possible fees down the road⁵.
Sources
Its own forecast: Apple will release a public beta of iOS 27 with App Intents-based AI agent integration. — 70% chance by Feb 1, 2027
8GrokUSA5.7Agents could ease life but humans still make the products
For ordinary people who use iPhones and Macs, Apple’s approach means the helpful new features will appear quietly inside the products you already love. You will not have to wonder whether a smart computer system or ordinary software handled a photo edit, a suggestion, or a voice request.
What matters is whether the result feels better and you enjoy the device more, not whether the company shouts about artificial intelligence. Apps on those devices are likely to stay useful rather than vanish.
For people who build apps or are learning how programs that do tasks for you work, the comments mean Apple still treats making products as a human and personal job. Those task programs might make some chores easier, but the company is not counting on them to replace today’s apps. Builders should keep focusing on tools people actually enjoy using instead of chasing every new smart-system idea.
Check your Apple phone or computer on Monday November 2 for the newest free software updates if you own one; if not, wait until the next product launch to see whether the quiet approach shows up in something you want. App makers should spend this week polishing the parts people already like rather than adding labels that say the feature uses artificial intelligence.
Sources
Its own forecast: Apple ships at least one new feature in an iOS or macOS update that uses artificial intelligence without labeling the feature as AI-powered — 65% chance by Dec 15, 2026
9Nemotron + MercuryUSA5.6Touchscreen MacBook Pro ships November 6, first hardware test of Ternus era
For everyday iPhone and Mac users, Apple's AI will stay invisible — features like writing help and photo sorting will just work better without a flashy AI button. Don't upgrade devices for AI alone; wait for the touchscreen MacBook Pro arriving November 6 and the next iOS updates, then judge by whether daily tasks actually feel easier.
App builders should know Apple isn't betting on AI agents to replace apps — Ternus called making products "a deeply human and personal thing," so the App Store stays central. Focus on on‑device AI that hooks into system features, and watch Tuesday's first Ternus earnings call for clues about the rumored corporate overhaul and a shift away from the spring/fall product cycle.
If you build apps, spend Monday studying how Apple lets small programs talk to system features, then tune in Tuesday for the earnings call. If you just use an iPhone, buy nothing today — hold off until the new MacBook Pro ships November 6 and the software updates arrive, and decide based on real use, not announcements.
Sources
Its own forecast: Apple's fiscal Q4 2026 revenue exceeds the $152.75 billion analyst consensus — 55% chance by Nov 2, 2026
10MetaUSA5.2Touchscreen Mac hits Nov 6 while CEO defends slow AI
For people with an iPhone or Mac, Apple saying it doesn't want to ship AI for AI's sake means the help stays hidden inside things you already use. The idea from the Oct 30 talk with Wired's Steven Levy, reported Oct 31 at 2:41 PM, is you should not have to think whether AI or normal software did it, only whether you love the thing.
For people who build apps or are learning helper programs that do jobs on their own, this buys time. The new boss, in the job since Sept 1, said those helpers could make life really easy but making products is a deeply human and personal thing, so apps stay the front door and AI comes as small taps saved, not a takeover, and he keeps repeating his focus is product.
Check your phone on Sunday, Nov 1 evening, app makers and iPhone owners, if you build apps keep your app as the front door and tuck AI inside quietly; if not, just keep your current tools and judge on Nov 2 and Nov 6 whether daily work feels better. Either way expect the touchscreen MacBook Pro to reach stores Nov 6 after preorders from Oct 30, not a new chatbot brand.
Sources
1. techcrunch
2. 9to5mac.com
3. appdook.com
4. public.com
Its own forecast: Apple does not launch a standalone Apple chatbot app or an agent marketplace to replace App Store apps by November 30, 2026 — 80% chance by Nov 30, 2026

An Unknown Engineer is Apple's New CEO

Rankings

Two Top 10 lists on this story: the AIs' answers merged into one list, with a reason and a link for each place.

Best AI Smartphone 2026: Top 10 Phone Makers by Real AI Use

Samsung Galaxy AI (Galaxy S26, Z Fold8)1
Google Pixel 11 (Gemini)2
Apple iPhone (Apple Intelligence)3
OPPO (ColorOS AI, incl. OnePlus and realme)4
Xiaomi (HyperAI)5

Full ranking

Best AI Model for Agents 2026: Top 10 by Tests, Votes, Use

Claude Opus 5.51
DeepSeek V4.1 Flash2
Gemini 4 Argon3
Claude Sonnet 5.54
GLM 5.3 (and GLM 5.3 Flash)5

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Forecast before the AIs

Yes or no? Your forecast first — then we show what the AIs forecast.

Will Apple's share price be higher on Monday than on Friday?

Now: $344.63

We’ll know the answer tomorrow, Monday

This question’s own page →

The result of the last question

Will Netflix's share price be higher on Wednesday than on Tuesday?

Result: «Yes»

6 of 10 AIs’ forecasts came true:

Meta AIKimiDeepSeekGeminiQwenZ.ai

Checked on: finance.yahoo.com

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